No nurture after the first touch
A lead downloads your whitepaper and gets one automated reply. Then nothing. B2B deals take weeks or months. Without follow-up, you lose them to whoever does follow up.
Email Marketing
The channel with the highest ROI in B2B marketing. Most companies barely use it.
We build and run email programmes that turn your contact list into a pipeline asset. Lead nurture, newsletters, onboarding sequences and lifecycle campaigns: planned, written, sent and reported every month. Serving Malaysia, Singapore and ANZ.
Strategy and copywriting · Automation and sequencing · Monthly performance reporting
Why most email programmes underperform
Most B2B companies have a list. Almost none of them are using it properly.
You collect contacts from ads, events, and forms. Then they sit in a CRM doing nothing. The occasional newsletter goes out when someone remembers. There is no strategy, no sequence, no follow-through. The leads you paid to acquire go cold.
Generic blasts to the whole list
Sending the same email to every contact regardless of where they are in the funnel kills open rates, increases unsubscribes, and trains your audience to ignore you.
No visibility on what is working
Open rate goes up, click rate goes down. Or the opposite. Without consistent analysis and iteration, email stays a cost centre rather than becoming a revenue driver.
Who this is for
Built for teams that need the list to work harder.
This service works best when you already have contacts or lead flow, and need someone to turn that asset into consistent pipeline, not another strategy deck.
CRM lists that go cold
B2B teams with contacts in HubSpot, Zoho or Salesforce that never get nurtured after the first touch.
Paid ads without follow-through
Companies running Google, Meta or LinkedIn campaigns but not converting leads through email before they go cold.
Long sales cycles
SaaS, professional services and B2B firms where deals take months and staying top of mind is the difference between win and no-decision.
Teams that need execution
Marketing leads who want emails written, sent and optimised every month, not another audit they have to implement themselves.
What we run
Four email programmes
We match the right email format to the right stage of the customer journey. Strategy, copywriting, design, scheduling and reporting included in every programme.
Lead nurture sequences
Convert leads before they forget you exist.
Automated email sequences triggered by specific actions: downloading a resource, attending a webinar, requesting a quote. Each email moves the lead one step closer to a sales conversation, without requiring manual follow-up from your team.
- Triggered by lead behaviour, not a calendar
- Typically 3 to 7 emails per sequence
- Connects to your CRM for lead scoring
- Pairs with paid campaigns to extend their value
Monthly newsletter
Stay visible to your entire audience every month.
A well-written, consistently sent newsletter keeps your brand top of mind with prospects who are not ready to buy yet, and builds trust with existing clients. We write it, design it, and send it.
- Content planning and writing
- Segmentation by audience
- Subject line A/B testing
- Open and click reporting
Re-engagement and lifecycle
Win back contacts before you have to pay to replace them.
Cold leads, lapsed clients, and disengaged subscribers represent revenue your competitors have not discovered yet. A targeted re-engagement campaign is almost always cheaper than acquiring new leads.
- List cleaning and hygiene
- Win-back sequences
- Upsell and cross-sell flows
- Sunset policy for inactive contacts
Onboarding and post-sale sequences
Turn new clients into long-term clients from day one.
The period immediately after a sale is when clients form their opinion of you. A structured onboarding sequence sets expectations, delivers value quickly, and dramatically reduces churn. We build and automate the entire flow.
- Welcome and setup
- Milestone check-ins at 7, 30, and 90 days
- Upsell triggers based on client behaviour
- Renewal reminders before contracts lapse
How we run it
A monthly rhythm that keeps your list warm all year.
Email only works with consistency. We build the system, populate it with content, and optimise it every month based on what the data tells us.
Month 1
Audit and strategy
Review your existing list, platform setup, past performance, and audience segments. We define the programme structure and content themes before writing a single email.
Month 2
Build and launch
Templates built, sequences configured, automations tested. First campaign goes live. We handle all technical setup including domain authentication so your emails land in inboxes.
Month 3+
Optimise and scale
Monthly content calendar planned and executed. A/B testing on subject lines, send times and content formats. Segment performance reviewed and lists kept clean.
Always on
Monthly performance report
Open rates, click rates, conversions, list growth and unsubscribe trends. Plain-language recommendations for the next month: not just the numbers, but what they mean.
Your role
What we handle, and what you keep
You stay in control of brand and approvals. We run the email operation day to day.
We take
What Synapsys runs for you
From Month 1, these responsibilities move to us. Platform setup, copy, sends and reporting handled every month without you chasing vendors.
- Platform setup and CRM integration
- Copywriting, design and scheduling
- List hygiene and deliverability monitoring
- Automation build, testing and maintenance
- PDPA-compliant consent and unsubscribe flows
- Monthly performance reporting
You keep
What stays with you
Your brand and commercial priorities stay yours. We execute against the direction you set and flag anything that needs your sign-off.
- Brand direction and messaging tone
- Final approval on campaigns and sequences
- Strategic priorities for your list and pipeline
Platform-agnostic delivery across Mailchimp, HubSpot, Klaviyo, ActiveCampaign and more. You get visibility without the operational load.
Why Synapsys
We run your email programme, not just advise on it.
We run it, not just advise
Strategy, copywriting, design, scheduling and reporting, every month. You approve the direction. We handle the execution.
Platform-agnostic delivery
Mailchimp, HubSpot, ActiveCampaign, Klaviyo and more. We work in your stack, including CRM integration and SPF/DKIM/DMARC setup for deliverability.
Built for Malaysia and the region
PDPA-compliant consent and data handling from day one. We serve B2B teams across Malaysia, Singapore and ANZ.
Still have questions?
Tell us about your list, your platform and what you are trying to achieve. We will recommend the right programme structure. No pitch, no commitment.
Book free consultationFAQ
Common questions about email marketing
No fixed minimum, but email works best when you have a defined audience and a clear goal: nurture new leads, retain clients, or re-engage cold contacts. During Month 1 we audit list quality and recommend the right programme scope for your size and stage.
Email marketing is typically a monthly retainer: ongoing strategy, content, sends and reporting. For a one-off campaign with a fixed deadline, Marketing Project Management is the better fit.
We do. Strategy, copywriting, design, scheduling and reporting are included in every programme. You approve content and direction; we handle production and delivery.
Month 1 is audit and strategy. Month 2 is build and launch: templates, sequences, automations tested, and your first campaign live, including domain authentication setup.
Yes. Nurture sequences are designed to extend the value of paid campaigns, and we connect to your CRM for lead scoring and segmentation. We also work alongside our Performance Marketing team when you need both acquisition and nurture.